With the continuous development of wine industry, its packaging form is also evolving and developing.
Wine corks are no longer traditional corks. CEN Jianqiang, creative design director of Fulong wine industry in Australia, introduced their patented packaging products. The corks are not corks, but made of special materials. There are many invisible holes on them, which can make wine breathe naturally. Experts predict that this kind of cork is a breakthrough innovation of wine enterprises in the new century. Due to its many advantages, more similar products will appear in the market.
Some enterprises have launched seamless and easy to pull cans of wine, and screw boxes of wine with faucets made of special materials are easy to open products. Hong Kong's Hutchison wine industry is making a big fuss in packaging, putting forward the slogan of "revolutionary packaging, keep fresh to the last cup". Hutchison wine industry adopts a unique design of bottle container. After opening, the package can cut off the contact with the air. The opening mode of faucet can ensure that the wine can be sealed in time after each opening to keep the taste fresh.
Tony ratlmagery, a packaging design company in Sonoma County, California, USA, has set up an aluminum bottle consortium, and is expected to launch a new wine packaging concept aluminum wine bottle to the market soon. Aluminum used to be considered as a low-grade packaging material, but aluminum packaging is popular in the beer industry, so far there is no wine bottle made of aluminum in the world.
A director of toyratlmagery believes that their aluminum wine bottles will definitely shake the wine industry. New aluminum manufacturing technology has been able to make aluminum into any size and shape. In the future, the aluminum wine bottle will not be light and thin like many soda cans. It is a kind of high-grade product that can replace alternative packaging such as plastic and paper box. Of course, compared with glass bottles, the biggest advantage of aluminum bottles is that they are not easy to break. At present, the company is working with experts from all walks of life to develop aluminum wine bottles of standard shape and size.
In recent years, the market of wine packed in cartons has developed rapidly. At present, carton wine in the UK market has accounted for 8.3% of the light wine market, an increase of 48% over 1997. A 250 ml carton wine company, one of Australia's sixth largest producers of red wine in the picturesque valley of New South Wales, has been launched. This unique practical packaging can completely block oxygen, so as to ensure its freshness and flavor, prevent the quality of wine from declining, and extend the shelf life of wine, which is loved by consumers. In addition, this kind of packaging is easy to store and not easy to break, which is very convenient and ideal for barbecue, picnic, party, etc. This novel packaging will win good sales for the company's wine. Gallo also launched the first cartons of wine.
More and more polyester bottles of wine appear in the European market, and has been recognized by some consumers. Westbridge is a professional manufacturer of polyester bottles. They are confident in the market prospect of using polyester bottles to pack wine. Over the past year, the company's 2-litre package of wine has exceeded all expectations. Test confirmed that: in about a year of storage time, polyester bottle is basically to prevent oxygen from passing through. The two liter bottle test confirmed that in one year, only less than 10 ppm oxygen transmittance was detected in the controlled shelf, which is far less than the 500 ppm value under normal storage conditions. In addition, the mold cost of producing small quantities of glass bottles is almost 10 times that of polyester bottles, and there is little choice of bottle shape and color for different products. The polyester bottle can be processed in such a small batch of 50000. If it is processed in millions annually, the mold cost will be very low (a total of 10000-13000 US dollars). The wine packed in glass bottle has many "short boards" which are hard to overcome by itself, such as inconvenient to carry and fragile. If pet is used, there will be no such trouble.
A domestic enterprise has launched wine ice bucket packaging. The wine ice bucket is made of plastic. It is processed and assembled with advanced technological process. It is not only a gift package, but also an ornament and handicraft that can be collected. Ice bucket, as the name suggests, is used to cool the wine that needs to be tasted in the cool state. When the temperature of the wine is above the optimal drinking temperature, the ice bucket can reduce the temperature of the wine to the best in a few minutes. The use method is very simple. Put ice and cold water into the ice bucket to the shoulder of the bottle. The ice bucket can quickly reduce the temperature of the wine to the best temperature for drinking, and will not damage the quality and flavor of the wine at all. As the ice bucket packaging of wine can quickly reduce the wine to the best temperature for drinking, it can not only taste the unique taste of wine, but also be more conducive to people's health, at the same time, it can make the wine appear more noble and elegant, and more reflect people's living taste.
To some extent, Tetra Pak wine can solve the problem of inconvenient carrying. Tetra Pak wine has a broad market, which can account for 10% in Australia. Although there are some reasons why consumers have a high awareness of wine, it caters to the positioning of wine as a fast-moving consumer product after all.